P&G Product Benefit Photography
These images were shot by renown beauty photographer Sang An to visualize each products unique benefits: the texture of Mr Clean, the light fresh scent of Bounce, the power of Cascade to lift away food and stains. They were used in a variety of media from print to social to in-store video.
Each & Every NYC OOH
When the usually DTC deodorant Each & Every scored a pop-up at one of NYC’s trendiest shopping destinations, we used their ingredients to make sure busy New Yorkers took notice. Practically shot & assembled from actual ingredients, these crafted bouquets bloomed straight from our model’s armpits: real Lavender & Lemon, Citrus & Vetiver, and Cannabis & Green Tea. These posters wowed subway commuters from Brooklyn to Grand Central. Each & Every arrived in New York as an influential leader of the growing natural deodorant movement.
Kellogg’s BTS Promotion
Happy New School Year! A partnership with Crayola was an easy way to reward moms with a chance to instantly win Crayola Cash to use on school supplies when they purchased their kids’ favorite products. Plus, Moms got custom Recolor content so they could feel like a kid again! Together, Kellogg’s, Pop-Tarts, Cheez-it, Keelber, Pringles and Crayola brought a world of colorful fun in store, online at home and at school.
Kevita Social
Over the last few years, we’d seen social media platforms introduce new features, update privacy policies, and reconstruct their algorithms. The new algorithms have been optimized with “engagements” as the primary metric. What did that mean for us? We needed to prioritize highly engaging content for optimal reach and impressions. So to kick off a new year, Kevita wanted to embody what it feels like to have good gut-health while infusing social feeds with cheerful optimism. And the new wave of content did exactly that.
Sally Hansen In Store Display
We’ve been partnering with the Global COTY team since April 2019. And have worked on multiple animations and innovations, bringing to life and elevating the look and feel of the Sally Hansen master brand while building out a distinct voice and visual language for each of the 14 sub-brands including Miracle Gel, InstaDri, pure, Mega Strength, Color Therapy and Xtreme Wear. Our work have included in-store display, the wall, print, digital, OOH and online video (OLV).
Febreze Odorless Summer Promo
When Febreze wanted a summer road trip promotion that felt more like a vacation than a series of odor-control ads, we brought in a magazine illustrator to create artwork with a vintage summer vaycay vibe. Paying homage to Endless Summer Surf Life, we created classic summer “stink scenes/” And since the promo had media heavy-ups on Memorial day, the 4th of July and Labor Day, we gave it an Americana flavor and color palette. These retro summer illustrations were displayed in-store, online, and used in social posts. They even inspired a mini-promotion spin off to freshen the tents, gear and supplies of summer festival goers.
Febreze Car lllustrations: Social & In-store
If your car could speak, what would it say? To launch two new FEBREZE CAR scents, we asked cars of all kinds to spill their stinky secrets - and boy did they! These whimsical car illustrations were used in store, as social posts and as part of a gas-station specific in-store TV campaign, since most shoppers were already in the “car mindset” while filling up.
