Events
Home Depot, Duracell and The Austin Grand Prix
F1 went battery-powered with a never-before-seen race challenge leading up to the 2023 US Grand Prix in Austin.
After building a w 1/10 scale replica of the Circuit of the Americas Track in a home Depot parking lot, RC influencers raced Duracell-powered RC cars against fans, each other and William Drivers Alex Albon, Nicholas Latifi and Logan Sargent.
Preliminary races were held in a Home Depot parking lot, with the main event taking place at the Circuit of the Americas track.
In addition, consumers experienced the first-ever consumer facing MIC tour. Inside the MIC we high-lighted new technology, RC demos and shared our new commercial.
Michelin Test Track Training with Top Gear’s Paul Gerard
To encourage dealer excitement and engagement, Michelin invited a select group of Dealers to a test track day in Los Angeles where they could experience five different tires on a closed course. Driving for them was former US Top Gear Stig, Paul Gerrard.
P&G Retailer Shopper Chopper Appearances
Since 2018, DG and P&G have partnered with the #shopperchopper to make an oversized splash at events including the NFL Draft and Pride.
Disney Cruella Red Carpet Premier & EU Launch
Chicago Walgreens Flagship Draft Day Dash with Braxton Miller
For so many critical events, it can feel like you’re always “on the clock.” If you’re a rookie awaiting your new team, it’s the biggest 10 minutes of your career. If you’re a shopper running the “fill in trip,” time is of the essence. And for brands, performance under pressure is how you prove product superiority. We decided to leverage this universal truth to build a program that was high excitement, fast-paced and engaging - perfect for shoppers and media engagement.
